In this modern world we live in, building a client base can be a daunting challenge, however it doesn’t need to be. There is literally a plethora of social media tools out there online that can help build a strong and loyal client base, from Facebook, Redit, Linked-In and MySpace, to name a few, finding the right social media tool for you is just a click away. Well not literally of course.
Why is building client communities important for business? Simply, it puts you and your client on a level playing field. It gives them the feeling of being a part of a community of like minded people. For example if you are a fan of our work, you can look on our new FaceBook Fan Page here. We are currently building our own client network, based on our research the clients who are involved in your business are the ones with a passion for it. And those people are the ones that are loyal if you treat them right. And social networking can help.
So where do you start?
Firstly you want to find out where your potential clients are “hanging out” online? Facebook is a good place to start. And it can’t hurt to ask some of your clients if they are on Facebook or MySpace. This will give you an idea of your client bases online activities, and help you decide where you need to target your social networking. But you have to give them something, if you are giving away free samples, try offering them to people who are fans on your Facebook page, if you are good at writing quality content blogs that your clients would be wiling to read, then get a few of these pre-written so you can start your social networking with a few well written pieces.
For the purposes of this article, we will assume that Facebook is your chosen method. With Facebook, you can create pages, and your clients can become fans of the page. A page is basically a regular Facebook profile page, however it can be for practically any purpose. Have a look at our Facebook Page here.
How will this increase your bottom line? Well, basically if your clients are involved in these pages, they will be more likely to remember your brand and message.
It may sound like a lot of work, but it only takes 30 minutes every couple of days, and you do want to keep it updated, people keep coming back to see the latest content or offerings, so keeping things up to date is the most important thing.
In almost all cases doing this costs only time so give it a go, find a social media outlet and get interacting with your people. It just might be the best thing you can do for your business.
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